Dogs Out 5K – Integrated Digital Campaign
Project Overview: This project involved designing an integrated digital marketing campaign for the Dogs Out 5K, an annual dog-friendly race hosted by Animal Pals, a no-kill shelter. The objective was to create visually compelling digital assets to promote race registration and increase awareness of the shelter’s mission.
Design Approach
- Target Audience: Pet owners, fitness enthusiasts, and animal welfare supporters.
- Visual Identity: Maintained brand consistency by using the defined color palette (Midnight, Dark Mint, Cranberry) and typography (Avant Garde Gothic Pro, Shift).
- Key Message: "Go the distance for animals in need! Participate in person or virtually."
- Call-to-Action (CTA): “Register Now!” and “Join Us!”
