Project Overview: Fresh Fare Farms is a meal kit delivery service dedicated to sustainability and locally sourced ingredients. To reach a broader audience and drive signups, they launched a multi-channel advertising campaign during Hunger Action Month, offering meal donations to local food banks for every new subscription.
Tools:
Branding Elements
Campaign Deliverables
Digital Advertisement
Print Ad Mock Up
Social Media Carousel Post
Design Rationale
The rationale behind the design decisions aligns with both the target audience’s preferences and the brand’s mission:
Target Audience Alignment: The campaign’s visuals, colors, and typography were chosen to appeal to young professionals and college students who prioritize sustainability, convenience, and community impact.
Visual Hierarchy & Readability: The designs use bold headlines, high-contrast colors, and engaging imagery to quickly convey key messages to an audience accustomed to fast-paced digital content
Call-to-Action Focus: Each deliverable reinforces the “Sign up during Hunger Action Month” message to drive conversions, ensuring consistency across print, digital, and social media ads.
Emotional Connection: The use of real imagery, natural colors, and simple yet compelling copy fosters trust and relatability, making the campaign more persuasive.
