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Project Overview: FutureFunds, a financial planning service aimed at young professionals, sought a redesigned landing page to enhance user engagement and drive conversions. The goal was to create a user-friendly, visually appealing platform that effectively communicated their services while improving accessibility and trust.
User feedback revealed issues such as unclear navigation, excessive form fields, and lack of spacing between sections. Addressing these concerns, I reorganized content and improved readability.
I developed a clean, structured layout, prioritizing user flow. Key adjustments included: Moving the "Who We Are" section before testimonials.Refining CTA buttons for clarity and accessibility.ntroducing visual hierarchy with ample whitespace.
The redesign of FutureFunds maintained its established branding by incorporating the primary green color (#23C686) to evoke trust and growth. Clean, sans-serif typography was used to enhance readability, ensuring a modern and approachable feel. Additionally, imagery and icons were strategically placed to improve engagement and create a visually cohesive experience.
The primary challenge was improving user experience based on usability feedback. The previous design was cluttered, lacked clear navigation, and presented too much information at once, overwhelming users. Based on this feedback, the new design aimed to:
