Course: GRA 358 – Branding & Digital Design
Project Type: School Project (Conceptual Work)
Role: Brand Designer
Project Overview:
Spotlight Center Stage is a community theater dedicated to educating and entertaining families through live performances based on classic literature. The goal of this project was to develop a cohesive brand identity that supports the theater’s 10th season promotional campaign, which includes raising awareness, increasing season ticket sales, and securing donations.As part of the campaign, I created a brand style tile to establish a strong visual direction for all marketing materials, ensuring consistency across digital and print platforms.
This combination ensures a strong visual impact while maintaining an inviting and community-driven feel.
This typography pairing ensures both elegance and accessibility, aligning with the theater’s mission to educate and engage
The imagery in the brand inspiration section was chosen to reflect key themes of theatrical storytelling, performance, and community involvement. This includes:
Although this is a conceptual school project, the brand style tile serves as a foundation for a real-world integrated campaign. It ensures that all future design assets, including social media ads, email marketing, and landing pages, remain consistent, recognizable, and aligned with the theater’s brand identity.By establishing clear brand guidelines, this project demonstrates an understanding of how strategic branding enhances audience engagement and strengthens a nonprofit’s community presence.
